Michelle Florendo

Decision Engineer, Lecturer @ Stanford University

Michelle Florendo is a decision engineer and executive coach for high-achieving, Type-A professionals with analytical minds and an appreciation for structure and process.

Using a blend of decision engineering, design thinking, and lean startup principles to help her clients map their path forward, she works with leaders who are ready to play bigger, but are often stressed out, unsure of how to move forward, and kept up at night by their anxieties. 

As a problem solver, Michelle helps leaders solve concrete challenges they’re facing, partnering with them to build the skills and implement the step-changes that will positively impact their current problems and future opportunities.

Michelle earned a BS in Management Science and Engineering from Stanford University, and an MBA from UC Berkeley's Haas School of Business. 

Over the years, she’s led workshops both domestically and internationally, demonstrating how to use the principles of decision engineering to tackle complex decisions with less stress and more clarity for hundreds of driven professionals. 

She served on the inaugural coaching team for Seth Godin's altMBA, was a founding member of the Forbes Coaches Council, was a Senior Coach for Management Leadership for Tomorrow, coached for Startup Parent, and is a faculty coach for Berkeley Executive Coaching Institute and New Ventures West. 

She was brought in to revamp the decision-making curriculum for Stanford’s Designing Your Life course, teaches a decision-making course for Stanford Continuing Studies, and hosts the podcast, Ask A Decision Engineer.

Michelle has 2,000+ hours of coaching experience spanning more than a decade, working with leaders at companies including, but not limited to, Amazon, Google, Meta, Salesforce, and Microsoft, as well as C-suite executives at Fortune 500 companies. 

She holds a certification from Berkeley Executive Coaching Institute, a Professional Certified Coach credential from the International Coaching Federation, and an Integral Coaching certification from New Ventures West. Her Decision Toolkit for Coaches and Counselors course is certified for ICF continuing education credits.